Learn Chinese Mandarin and develop “Guanxi’, ensuring you are first choice for Chinese retail customers
Trust in China is predominantly built on personal relationships – “Guanxi”.
A quintessential trait of Chinese consumers is that they are value seekers. They will search hard for the best deals, to make sure they get good value for their money. That means they will spend a lot of time researching products and comparing prices. They tend to resist impulse buying, and are more likely to get cues from their friends as to which products to buy.
As Chinese shoppers are more likely to rely on the word of mouth of family and friends than unknown reviews, this means poor service for one customer can lead to losing potential business as a knock-on effect. EVery touch point should be polite and informative with the ‘bigger picture’ in mind!
Learn Chinese Mandarin and develop “Guanxi’, ensuring you are first choice for Chinese retail customers.
Goals
People buy consumer goods and services through various channels. We will be looking at different types of retail channels such as stores, online, catalogues, direct sales, TV home shopping, and automated retail.
Here are some examples of retail categories:
- Car dealers, including auto parts, new and used vehicle sales
- Non-store retailers, which means online retail sales
- Department stores
- Clothing, such as speciality clothing stores
- Electronics and appliance stores, including big box retailers
- Food and beverage stores, including grocery stores and liquor stores
- Building and gardening supply stores
- Sporting goods/hobby stores
- Health/beauty stores, including pharmacies
- Furniture stores
- Hospitality and leisure, including hotels, restaurants and bars
- Gas stations
- Miscellaneous
Learn Retail English, and welcome customers from 65 countries and territories that have English as their first language.
Courses Certified by EU24h – contact@eu24h.site
EU24h – FEB independent company incorporated in Oct 2016. Certified continuing professional training organization. Approved by the ministerial decree of Nov 2025 – Reference 10073354/1 VAT number LU28917716 – EU legal entity Feb 2025
EU-Mercosur Partnership.
Inclusive and high-quality education for all EU24h is an e-Learning platform offering 1000+ online courses in Languages and Professional Development Skills.
Online “Lifelong Learning” is our passion and making a difference is our mission.
We believe that education has the power to change lives and empower those around us.
Click link below for more info:
Virtual Reality Training – 24/7
