€90,00
In today’s customer-centric market, understanding who your clients truly are is the cornerstone of business growth. This course provides a comprehensive introduction to the multi-faceted world of Customer Relationship Management (CRM). Participants will learn how to shift from a transactional mindset to a relational strategy, discovering how to seamlessly integrate CRM frameworks into their organization to boost efficiency, value, and profitability.
By mastering the core components of CRM and developing practical readiness frameworks, your team will be fully equipped to launch and sustain a successful, data-driven customer strategy that directly impacts the company’s bottom line.
🎯 Precise Customer Identification Learn how to peel back the layers of your market to identify who your true, high-value customers are and understand their unique needs.
💰 Boosted Financial Performance Gain a clear understanding of CRM terms and discover how a well-executed strategy directly optimizes the company’s bottom line and ROI.
📊 Comprehensive Component Analysis Deconstruct and analyze the vital building blocks of a robust CRM plan, ensuring no strategic angle—from data to software—is overlooked.
📋 Guaranteed Launch Readiness Walk away with a practical, step-by-step checklist to evaluate your organization’s readiness and ensure long-term success before deployment.
💎 Dual-Value Creation Discover the mechanisms through which CRM creates mutual value, enhancing both the internal organization’s workflow and the external customer experience.
🔑 Strategic Role Alignment Identify and cultivate the key developmental roles within your team that have the highest impact on driving CRM adoption and success.
Course available in english
CRM – an Introduction to Customer Relationship Management
Identify who your customers really are and develop a checklist for readiness and success in CRM
This course will help you introduce the different facets of Customer Relationship Management (CRM) to participants. It will also help you teach them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization.
This course will help you know how to:
Course Content:
Session One: Course Overview
Session Two: Customer Relationship Management
Session Three: What CRM Is and Who It Serves
Session Four: Checklist for Success
Session Five: Requirement Driven Product Selection
Session Six: Considerations in Tool Selection
Session Seven: Strategies for Customer Retention
Session Eight: Building the Future
Session Nine: Homegrown vs. Application Service Provider
Session Ten: The Development Team
Session Eleven: Evaluating and Reviewing Your Program
Complete the course at your own pace in about 11 days – available 24 hours a day, 7 days a week.
Course available in english
Courses Certified by EU24h – contact@eu24h.site
A participation certificate will be issued on completion of the course.
EU24h – FEB independent company incorporated in Oct 2016. Certified continuing professional training organization. Approved by the ministerial decree of Nov 2025 – Reference 10073354/1 VAT number LU28917716 – EU legal entity. EU-Mercosur Partnership.
