Inclusive and high quality education for all.

Inclusive and high quality education for all.

Digital Marketing course

Digital Marketing course

900,00

Digital Marketing course

Who is the training for?

People interested in promoting products and services online.
Marketing and advertising professionals.

GOALS

Digital marketing is a marketing technique with actions carried out via the Internet to publicize and market products and services.

It is an activity that affects a large number of people and is growing more every day. As digital marketing is relatively new, few professionals are qualified to work in this field, which combines traditional marketing techniques with technology.

During the digital marketing course, you will learn how to plan and execute an internet marketing campaign, whether on websites, blogs, social networks, among others. Resources such as trade links and email marketing will be covered, showing how to use these tools effectively.

Courses Certified by EU24h – contact@eu24h.site

EU24h – FEB independent company incorporated in Oct 2016. Certified continuing professional training organization. Approved by the ministerial decree of Nov 2025 – Reference 10073354/1 VAT number LU28917716 – EU legal entity Feb 2025

EU-Mercosur Partnership.

Inclusive and high-quality education for all EU24h is an e-Learning platform offering 1000+ online courses in Languages and Professional Development Skills.

Online “Lifelong Learning” is our passion and making a difference is our mission.

We believe that education has the power to change lives and empower those around us.

Course document:

Description

Digital Marketing course

CONTENTS

The main themes of the digital marketing course are:

Unit 1 – Introduction to digital communication

  • Introduction
  • The evolution of the media
  • Digital culture
  • Integrated marketing communication
  • Digital advertising or online advertising

Unit 2 – Digital Marketing

  • Conceptualize digital marketing
  • New marketing trends
  • New digital marketing formats
  • Marketing strategy and planning
  • Digital marketing tools

Unit 3 – Quantitative methods applied to marketing

  • Quantitative techniques and methods applied to marketing
  • New consumer behavior
  • Mixed marketing
  • Importance of search engines

Unit 4 – Social networks in the world

  • Social media development process
  • Types of social media
  • Social media tracking

Unit 5 – Virtual brand management

  • Brands yesterday, today and tomorrow
  • Business communication
  • Digital press office
  • Conclusion

CERTIFICATE, DIPLOMA

Courses Certified by EU24h – contact@eu24h.site

EU24h – FEB independent company incorporated in Oct 2016. Certified continuing professional training organization. Approved by the ministerial decree of Nov 2025 – Reference 10073354/1 VAT number LU28917716 – EU legal entity Feb 2025

EU-Mercosur Partnership.

Inclusive and high-quality education for all EU24h is an e-Learning platform offering 1000+ online courses in Languages and Professional Development Skills.

Online “Lifelong Learning” is our passion and making a difference is our mission.

We believe that education has the power to change lives and empower those around us.

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