Learn Retail French, and avoid any ‘faux pas’ with your French speaking customers
If you work in retail, then you are truly an ambassador of your shop’s brand and customer service.
The nation that created “haute couture” puts premium on appearance, and expects an individual, warm and attentive but not overly friendly welcome. In different nations, interrupting might be improper yet in France it is basically an approach to express your enthusiasm for the other individual and the discussion, so don’t worry if your customer doesn’t let you finish your sentence. Make sure you know how to greet your French clients without making any dreaded ‘faux pas’ (false step in French)!
Did you know?
French, after English, is the only language taught in every continent of the world, with more than 50 countries recognizing it as their national language. More than 220 million people speak French on the five continents, and it’s the sixth most widely spoken language in the world. As well as customers from France, French also comes in handy for shopaholics from Africa, Switzerland, Canada, Monaco, and the Seychelles.
France is the world’s top tourist destination and attracts more than 79,5 million visitors a year. They are well versed in the language of fashion so make sure you speak theirs!
Goals
People buy consumer goods and services through various channels. We will be looking at different types of retail channels such as stores, online, catalogues, direct sales, TV home shopping, and automated retail.
Here are some examples of retail categories:
- Car dealers, including auto parts, new and used vehicle sales
- Non-store retailers, which means online retail sales
- Department stores
- Clothing, such as speciality clothing stores
- Electronics and appliance stores, including big box retailers
- Food and beverage stores, including grocery stores and liquor stores
- Building and gardening supply stores
- Sporting goods/hobby stores
- Health/beauty stores, including pharmacies
- Furniture stores
- Hospitality and leisure, including hotels, restaurants and bars
- Gas stations
- Miscellaneous
Learn Retail English, and welcome customers from 65 countries and territories that have English as their first language.
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