“Professionalität” (Professionalism) is very important to the German retail guest. Punctuality, efficiency and good organization implies good service.
Germans like to analyse and review information in detail before coming to a decision. Make sure you have plenty of facts and information to answer quickly and efficiently, and help the sales process. Be patient, and don’t try to rush your clients, as they may feel that you are being overly aggressive and walk away.
Being late for even a few minutes indicates bad time management, a lack of manners and is highly disrespectful. So if you say you are going to find out if you have something in your store, make sure you do and get back to them quickly!
GOALS
People buy consumer goods and services through various channels. We will be looking at different types of retail channels such as stores, online, catalogues, direct sales, TV home shopping, and automated retail.
Here are some examples of retail categories:
- Car dealers, including auto parts, new and used vehicle sales
- Non-store retailers, which means online retail sales
- Department stores
- Clothing, such as speciality clothing stores
- Electronics and appliance stores, including big box retailers
- Food and beverage stores, including grocery stores and liquor stores
- Building and gardening supply stores
- Sporting goods / hobby stores
- Health / beauty stores, including pharmacies
- Furniture stores
- Hospitality and leisure, including hotels, restaurants and bars
- Gas stations
- Miscellaneous
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