Learn Retail Italian and welcome your Italian customer in ‘la bella lingua’
Courtesy is a quality that is very much appreciated in Italy, so ensure your conduct towards your Italian customers and clients is always polished.
Speed of purchase is not a priority for Italians. Be patient and be prepared for some delay when you are dealing with Italian customers; it’s all part of the sales process!
Italians are extremely expressive communicators. They tend to be wordy, eloquent, emotional, and demonstrative, so do not be surprised if you are interrupted while speaking. In Italy, it is very common for everyone to speak at once and at a higher volume than you may be used to!
Since Italy is considered to be one of the fashion capitals of Europe, you need to try and find the right balance between an elegant and conservative style. Appearances matter in Italy; the way you dress can indicate your social status, your family’s background, and your education level, so make sure your first impression is the right one.
Goals
People buy consumer goods and services through various channels. We will be looking at different types of retail channels such as stores, online, catalogues, direct sales, TV home shopping, and automated retail.
Here are some examples of retail categories:
- Car dealers, including auto parts, new and used vehicle sales
- Non-store retailers, which means online retail sales
- Department stores
- Clothing, such as speciality clothing stores
- Electronics and appliance stores, including big box retailers
- Food and beverage stores, including grocery stores and liquor stores
- Building and gardening supply stores
- Sporting goods/hobby stores
- Health/beauty stores, including pharmacies
- Furniture stores
- Hospitality and leisure, including hotels, restaurants and bars
- Gas stations
- Miscellaneous
Learn Retail English, and welcome customers from 65 countries and territories that have English as their first language.
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