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Window Dressing – online Course

Window Dressing – online Course

€190,00

Window Dressing – online Course

The main benefits of a Window Dressing online course combine specialized visual retail strategy with the flexible nature of digital learning. This training equips retail professionals, designers, and entrepreneurs with the skills needed to transform store facades into high-conversion tools.
Strategic & Commerical Skills
  • Driving Retail Sales: Learn to create targeted seasonal displays that attract passersby, boost footfall, and increase overall transaction size through link selling.
  • Mastering Visual Principles: Gain technical expertise in focal points, balance (symmetry/asymmetry), height, depth, and proper product styling.
  • Psychology & Storytelling: Understand customer behavior to design storefronts that tell a cohesive brand narrative and spark immediate emotional connection.
  • Technical Execution: Acquire practical skills in professional mannequin styling, props reuse, budget optimization, and commercial lighting setups.
  • Measurable Performance: Learn how to analyze store performance using key performance indicators (KPIs), sales tracking, and shopper feedback loops.
Online Learning Advantages
Flexible Schedules: Access study materials and modules around existing retail shifts, business operations, or current employment.
  • Portfolio Development: Build a professional digital portfolio through practical assignments and guided projects to pitch immediately to future employers or retail brands.
  • Diverse Career Pathways: Prepare to work across versatile fields including independent boutiques, luxury department stores, event exhibitions, or private freelance consulting.

 

This course has original content in Portuguese, but it was created to be automatically translated into any language. It is possible to follow this course in any language.

 

Courses Certified by EU24h – contact@eu24h.site

EU24h – FEB independent company incorporated in Oct 2016. Certified continuing professional training organization. Approved by the ministerial decree of Nov 2025 – Reference 10073354/1 VAT number LU28917716 – EU legal entity Feb 2025

EU-Mercosur Partnership.

Inclusive and high-quality education for all EU24h is an e-Learning platform offering 1000+ online courses in Languages and Professional Development Skills.

Online “Lifelong Learning” is our passion and making a difference is our mission.

We believe that education has the power to change lives and empower those around us.

Course document:

Categories: All courses, Marketing, Sales and distribution
Tags: Window Dressing - online Course
Window Dressing - online Course
Window Dressing - online Course - Image 2
Description

Window Dressing – online Course

How to create window displays that boost sales.
40 hours • Immediate start

Window dressing is a branch of merchandising that uses design techniques to create window displays in order to showcase products and attract customers to retail stores.

The professional specializing in window display design is called a Window Dresser . They are responsible for creating store windows, displaying products intelligently, using techniques that attract and engage potential customers.

A well-designed storefront can stimulate different sensations and senses in potential customers, and can be the difference between success and failure for a store.

In the Window Display Course , aimed at all professionals in the Sales area and those interested in Window Display Design , you will learn about the different types of window displays, their advantages and characteristics. You will also learn how to choose the right elements and position them in a window display, always in line with the target audience and the style of the store.

The main topics of the Window Dressing Course are:

Unit 1 – Window Dressing

  • Introduction
  • Window dresser, the builder of the shop window.
  • The function of a shop window: to attract and communicate.
  • Focal Point at the Point of Sale
  • The shop window and its typology

Unit 2 – Consumer

  • Types of consumers and purchases
  • Consumer profile by social class
  • Visual merchandising
  • Marketing and sales

Unit 3 – Aesthetic Composition (The Setting)

  • Shop windows: following the calendar
  • Aesthetic composition: light, objects, and colors
  • Lighting as decoration
  • Types of light bulbs for shop windows
  • Project planning
  • Briefing, Budget and Layout
  • Basic assembly techniques
  • Conclusion

 

This course has original content in Portuguese, but it was created to be automatically translated into any language. It is possible to follow this course in any language.

 

Courses Certified by EU24h – contact@eu24h.site

EU24h – FEB independent company incorporated in Oct 2016. Certified continuing professional training organization. Approved by the ministerial decree of Nov 2025 – Reference 10073354/1 VAT number LU28917716 – EU legal entity Feb 2025

EU-Mercosur Partnership.

Inclusive and high-quality education for all EU24h is an e-Learning platform offering 1000+ online courses in Languages and Professional Development Skills.

Online “Lifelong Learning” is our passion and making a difference is our mission.

We believe that education has the power to change lives and empower those around us.

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